Privacy Policy
Last updated: March 30, 2026
1. Who We Are
Emerald Era Vintage (“we,” “us,” or “our”) is operated by Field & Coast Dept. LLC, a California-based company. We sell curated vintage clothing and accessories through our website at emeralderavintage.com.
2. Information We Collect
We collect the following types of information:
- Order information: When you make a purchase, we collect your name, email address, shipping address, and payment details. Payment processing is handled securely by Stripe — we never store your card details.
- Email subscription: If you join our Insider List, we collect your email address and optional first name.
- Browsing data: We use analytics tools to understand how visitors use our site, including pages viewed, products browsed, and general usage patterns.
- Cookies and tracking technologies: We use cookies and similar technologies for analytics, advertising attribution, and site functionality. See Section 5 for details.
3. How We Use Your Information
- To process and fulfill your orders
- To send order confirmations, shipping updates, and receipts
- To send marketing emails if you have opted in (you can unsubscribe at any time)
- To improve our website and shopping experience
- To measure the effectiveness of our advertising campaigns
- To prevent fraud and secure transactions
4. Third-Party Services
We use the following third-party services:
- Stripe:Payment processing. Stripe’s privacy policy applies to payment data.
- PostHog: Privacy-friendly analytics to understand site usage patterns. No personal data is shared with advertisers.
- Meta (Facebook/Instagram): We use the Meta Pixel and Conversions API to measure ad performance and build audiences. This may involve sharing hashed identifiers (like email) and browsing events with Meta.
- Resend: Email delivery for transactional messages (order receipts, shipping updates) and marketing communications.
- Cloudflare: Image hosting, CDN, and security services.
- Vercel: Website hosting.
5. Cookies & Tracking
Our site uses cookies and similar tracking technologies for:
- Essential cookies: Required for site functionality, shopping bag, and checkout.
- Analytics cookies: Help us understand how visitors browse and interact with our site (PostHog).
- Advertising cookies: Used by Meta to measure ad performance, build custom audiences, and enable retargeting. These cookies may track your activity across other websites.
6. Your Rights (California Residents — CCPA)
If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale or sharing of your personal information
- Not be discriminated against for exercising your privacy rights
We do not sell your personal information in exchange for money. However, certain advertising activities (like sharing data with Meta for targeted advertising) may constitute “sharing” under the CCPA. To opt out, please contact us at the email below.
7. Email Communications
You may unsubscribe from our marketing emails at any time by clicking the “Unsubscribe” link in any email or by contacting us directly. Transactional emails related to your orders are not marketing and will still be sent as needed.
8. Data Security
We take reasonable measures to protect your information using industry-standard security practices, including encrypted connections (HTTPS), secure payment processing via Stripe, and access controls on our systems.
9. Data Retention
We retain order information for as long as necessary to fulfill legal and business obligations (tax records, customer service). Subscriber data is retained until you unsubscribe. Analytics data is retained in aggregate form.
10. Contact Us
If you have questions about this privacy policy or wish to exercise your privacy rights, contact us at:
Emerald Era Vintage
Field & Coast Dept. LLC
Email: support@emeralderavintage.com