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The Spring Pop! Collection is a joyful burst of color, music, and midcentury spirit. Inspired by the playful energy of 1960s and 70s mod fashion and French pop music, this collection celebrates bold expression and carefree confidence. Think cherry reds, oceanic blues, and vivid greens paired with eye-catching prints that dance with personality.

A woman dressed in a floral green and blue dress, paired with a blue hat and carrying a green bag, walks through a bright, modern corridor.

The muse for this collection was the France Gall Baby Pop album cover with its retro charm, youthful flair, and irresistible coolness, along with the sun-soaked lines and playful geometry of Californias midcentury architecture. Spring is ready to pop.

Editorials

A woman in a bright orange dress and sunglasses sits on a striped couch with a tote bag, featuring a decorative wall with art pieces behind her.
Journal #13June 7, 2025

Stay Cool: The River Electric

Poolside at The River Electric. A stylish new resort in Guerneville blending modern design with summer camp nostalgia. A perfect day in the redwoods.
The Spring Pop! Collection
A woman in a colorful dress stands beside a vintage clock in Occidental, California, with text overlay reading "In Season: Occidental, CA.
Journal #12May 30, 2025

In Season: Occidental, CA

An afternoon in Occidental turns into a sensory celebration of local food, art, and community. From vibrant produce and artisan goods to sacred dance and tea under the trees, this journal captures the magic of a beloved Sonoma County farmers’ market.
The Spring Pop! Collection
A collage featuring a man in formal attire and a woman in various outfits against a pink background, showcasing a theme of French pop style.
Journal #11May 22, 2025

Dressed in French Pop

A tribute to 1960s French pop icons France Gall and Françoise Hardy. Discover how their music and style inspired the Spring POP! Collection, a blend of vintage fashion, pastel tones, and timeless Yé-yé spirit.
The Spring Pop! Collection
A woman in a red dress and sunglasses stands outside a building, holding a clutch purse.
Journal #10May 9, 2025

A Cherry on Top of Main Street

Once a 1920s bank and now a haven for ice cream, wine, and small-town creativity, the Guerneville Bank Club is a restored relic with stories to tell. Join me for a sun-soaked afternoon filled with local flavor and vintage detail.
The Spring Pop! Collection
A woman in a blue dress with green accents walks beside a yellow bicycle in front of a retro diner.
Journal #9April 30, 2025

Pedal, Pop & Style 🍋

Peeling through Spring with my lemon yellow Schwinn bicycle.
The Spring Pop! Collection
A model poses in a floral dress from the Spring POP! Collection, carrying a green handbag, with a bright background.
Journal #8April 19, 2025

The Spring POP! Collection is Here

The Spring POP! Collection has arrived, drenched with color, rhythm, and retro charm. Capture the feeling of the season: sunlight through breeze blocks, flowers in bloom, and the joyful pulse of something new.
The Spring Pop! Collection
A woman in a vintage floral dress poses outdoors by a white picket fence, promoting a spring fashion collection.
Journal #7April 12, 2025

Spring is about to POP!

Go behind the scenes of the Spring POP! Collection and discover the inspirations that brought it to life.
The Spring Pop! Collection